The Cedar Sweeper Blog

Another TCS Friend At The Expo

2012-03-03T11:57:00.000-08:00

It looks like we will have lots of folks to catch up with at the upcoming Midwest Fly Fishing Expo in Warren, Michigan.

Jason Tucker, also know as Fontinalis Rising, will be trout bumming around the show this year as well. It should be a great one.

Don't forget, we will be at the show on Sunday March 11th and spending some time in the Brookhaven Lake booth with another great TCS friend and supporter Jeff Johnson. Be sure to stop by the booth or just stop us outright around the show and say hello. We can now sign you up for a subscription on the spot, safely and securely with your credit or debit card. We would love to have you along for the ride.

I am putting the finishing touches on the new issue and should have it off to the printer in the next couple of days.

Live Free, Fish Hard

More Tigers Fish and Deeter at Trout

2012-03-01T08:35:00.000-08:00

Great story by Lynn Henning (a trout fisherman himself) about Rick Porcello and Daniel Schlereth bass fishing during a recent break from spring training. I had heard that Shlereth was a die hard fisherman but somehow forgot, yet another Tiger to add to the list of assumed good guys just because of their angling addiction.

Angling Trade has a post about Kirk Deeter's appointment as editor of TROUT magazine, TU's member publication. This is a good move for Deeter, who also handles duties at Angling Trade-MidCurrent-and Field and Stream. Deeter's stuff always has a conservation slant and its his strong suit, railing for more and better conservation. This is where he can absolutely shine the most because there is no conflict with his slant and (now) his mission. Angling Trade, MidCurrent, and Field and Stream are tough sells for Deeter because of his slant. At Angling Trade you are advocate of small business for whom more regulation really doesn't work so great. You also can't pretend that all the little shops and other associated firms are angels; take for instance a shops decision to manufacture rods in Asia where there are virtually no regulations. MidCurrent and Field and Stream might be slightly better fits for him but I see them as more "lifestyle" publications that are touching all aspects of the fly fishing life. Its a little hard to pound that pill home when guys are mostly looking to have a good time while reading about their favorite past time. The point that I am trying to make is that there needs to be a balance and from reading Deeter for the last few years I think TROUT will be a good fit because no matter what he writes it will fit into the overall message.

The new issue is coming right along and should be off to the printer before the end of the coming weekend.

Live Free, Fish Hard

Benoit The Fisherman

2012-02-29T08:21:00.000-08:00

As if you needed another reason to like the Tigers chances this year. It turns out that Joaquin Benoit joins Porcello and Avila as one of my favorite Tigers. They all fish and judging from all of their stories and the opinions of their coaches and teammates; fishing makes you a better person.

Live Free, Fish Hard

Creation And Its Effects

2012-02-29T06:54:00.000-08:00

Here is a great article from Montana discussing the effects of "A River Runs Through It"; the book and the movie. Here are a couple observations.

1) It took a while to get the book published. It appears the New Yorkers thought the damn thing had too many trees. It illustrates one of my guiding principles .... Never Give Up! Never!

2) The book and subsequent movie has had a profound effect on people, influenced an entire industry, and caused a renewed interest in some conservation efforts. So, you think what you write and create doesn't have an effect, isn't looked at, or that nobody cares? Think again, they do!

3) You write and let me know if you don't think that the compliment that Norman's son pays him at the end of the story isn't the greatest compliment ever paid from one man to another. Especially if they are fly fishermen.

The latest poll shows that the majority of folks prefer to buy their fly fishing mags via subscription. Thanks for taking the time to vote. I have posted a new poll in the right hand column of this very blog. What do you prefer in a fly fishing magazine cover? Please take a few moments and let us know what you think.

We are getting hammered with rain here and the rivers will surely be blown out. The steelhead will have to wait on my until safer wading conditions prevail.

Live Free, Fish Hard

The Tyers

2012-02-28T08:06:00.000-08:00

I wanted to throw up a short post to cover two things.

1) I wanted to give folks that don't subscribe a quick look at who did the tying in this years special fly tying issue.
2) I also wanted to throw up their bios as I didn't work them into the issue. It was really a design thing and not a space thing.

Andy Duffy is an avid angler and hunter who lives near Evart, MI. He shares his little plot of countryside with his wife, three beagles, an English springer spaniel, a dried-up nanny goat and a handful of laying hens, and is the father of two adult children and has a granddaughter on the way. He began fly-fishing over twenty years ago to add to his trout-fishing versatility, but soon fly-fishing became his passion. Now he rarely fishes with anything but a fly rod.

Jason Tucker lived in Alanson (pronounced A-Lansin; I know because I learned this the hard way) where he works, fishes, and hunts. He had this to say about his tying "I’ve been tying for nearly two years but am still in the beginner phase. I’ve stuck to tying simple patterns that work to make the most of my time at the bench and on the water, while not spending a fortune on materials".

Chris Therssen is the TCS resident fly guy. He ties all the patterns you see in the TCS Fly Shop. He lives in southeast Michigan were he works and keeps himself busy with a young family. He's a late comer to the fly rod but that doesn't diminish his passion or commitment to the art.

There you have it. Three unique Michigan tiers. You will have to subscribe to see what we come up with next year and have this handy little reference sitting vice side on your tying desk.

Live Free, Fish Hard

Swinging Insight and PM Video

2012-02-27T09:02:00.000-08:00

Kevin Morlock at Indigo Guide service out of Walhalla gives some great insight into how he approaches a day in the boat and the decision on weather or not to swing streamers. If you are a regular reader of this blog you know that I am a student of small business and I really like Kevin's approach; carrying a spinning rod with a crankbait is innovative when it comes to putting the clients on fish. It doesn't matter what you think of it, Kevin is adapting and overcoming as well as using everything as his disposal to ensure customer satisfaction. A sort of small design of experiments to determine if swinging streamers is worth it on any particular day. Good Stuff!

Then, from the same neck of the woods up on the PM, Steve Fraley hits us with this little gem of the video that makes use of The Band (Formally The Hawks of Ronnie Hawkins and the Hawks fame) to accentuate some nice steel and a stellar brown.

February 16th, 2012 from Steve Fraley on Vimeo.

Live Free, Fish Hard

Give Glass A Try

2012-02-24T09:33:00.000-08:00

If you ever wondered what a glass rod casts like and how well it fights fish; you could just get a hold of Cameron at The Fiberglass Manifesto and take advantage of his glass rod loan program.

Cameron's a stand up guy and to make things even more convenient he will be at the upcoming Midwest Fly Fishing Expo in Warren, Michigan. You could just chat him up there and find yourself test driving some pretty sweet glass.

Live Free, Fish Hard.

More Brookies For Yoopers?

2012-02-23T09:07:00.000-08:00

The idea of an increase in the UP Brook trout bag limit has been floating around.

Read this and decide for yourself as you consider the question; do they reproduce fast enough to repopulate the streams ahead of the harvest rate???

Live Free, Fish Hard

Books and Beer

2012-02-23T07:45:00.000-08:00

A good list of books to read if you are interested in business.

A list of beers to try, or not try, on your next fly fishing adventure.

Live Free, Fish Hard

The Freshwater Fly and Fontinalis Rising

2012-02-22T07:18:00.000-08:00

The Cedar Sweeper got a great mention over at The Freshwater Fly; and a great photo of the actual mag by Jeff Ryan. Special thanks to Jeff for the use of the cover shot and I will be taking him up on those beers at some point. The point of using that shot on the cover of the fly tying issue was to give all the tiers out there something to shoot for; filling up their Fish Fighter Clip for the coming season. Jeff also hits us with a little kayak fishing video. I am now officially a kayak man, having purchased mine last August, it gets me on some great water and I don't need a crew or team to do it.

Jason Tucker over at Fontinalis Rising has a great post on his recent steelhead fishing adventures. I check up on Jason regularly at his site and when he posts about fishing .... it just gets me going man! I come away with a sense that I need to hit the water and I need to hit it right now.

Live Free, Fish Hard

New Fly Shop and Lets Explore

2012-02-21T07:58:00.000-08:00

There is a new fly shop in Michigan, or at least there will be come March 1, 2012. Schultz Outfitters have decided to compliment their guide service and educational line-up with an Ypsilanti, Michigan headquarters. You can read the details at the Schultz Outfitters website.

I have a new poll up in the right hand margin that explores the question; how do you prefer to buy your fly fishing magazines? Do you prefer to subscribe, buy from the fly shop, or just read a friends? I recently re-listened to a pod cast with The Drake publisher Tom Bie in which he expresses his pleasure in selling his magazine via the fly shop newstand. He makes the point that he only delivers the mag to shops that have a reputation for providing a high sell through rate for the magazine. The typical sell through rate for a mag is about 30% (meaning 30% of the magazines delivered are sold) but The Drake routinely does about 60% or so. However, no matter the sell through rate, the newstand is generally a losing proposition financially based on the splits with shops but justified with exposure being the difference maker. Take a moment to cast your vote and let us know what you think.

Live Free, Fish Hard

Monday At The Mag

2012-02-20T08:50:00.000-08:00

Here are some good finds from my recent wanderings.

Girl Hunter is a book by financier turned chef Georgia Pellegrini. She gives an interesting interview over at The Itinerant Angler, but what she is doing at her site with hunting, fishing, pioneer craft, and cooking is extremely interesting. Check it out and let me know what you think. I had mentioned here before that I think food and drink connect us all and I have been trying to make a regular feature out of providing information on where to get good, Michigan food and drink with a fly fishing twist; let me know what you think of that as well.

I received an interesting e-mail from the crew at Angling Trade about Simms decision to sell direct. This is interesting to me for a couple of reasons. First, here is a truly American company that is adapting to current technology and the market by deciding to add direct sale of their wares at their web site. Second, and maybe just take this as an observation, isn't continuing to support an outdated model (exclusive retail sales) a little like subsidising these shops. I don't think that Simms wants to go down with the ship as the consumer continues to be flexible in the way they shop. I know that sometimes I like to buy things on-line, sometimes the big box is the way to go for me, and sometimes I shop at the fly shop. I have posted here about diversity before .... diversify, diversify, diversify baby. And don't apologize for attempting to adapt, overcome, and make money. After all, that is sort of the point isn't it??

Finally, Steve Fraley at BBT, is right on the money with his observation and advice about the upcoming steelhead season and river etiquette. I know the rivers can get busy but I like a lot of others have learned to take things as they come and not try to force it so much. We asked Steve at one point for his thoughts on traffic and how to deal with it. To paraphrase, he basically said that the slot he floats his clients or himself in is the slot and a lot of time success is just the timing of being in the right hole when the bite turns on or drifting the right fly by their nose in a hole that might have already seen its fair share of fisherman. Steve stays consistent with his comments in his most recent post and remember it isn't just about the fish.

Live Free, Fish Hard

Streamers On The Clinton

2012-02-18T10:49:00.000-08:00

We got out for some streamer fishing on the upper Clinton.

Here are some shots from the day. We are some fortunate guys to be able to pull ourselves away for some fly fishing twice in the last ten days or so.

There's nothing like a day on the water with a fly rod in hand.

Live Free, Fish Hard

Shotgun!

2012-02-16T08:52:00.000-08:00

More proof that fly fishing is the ultimate drinking past time.

In honor of he shotgun everywhere I give you Junior Walker and his Allstars.

Live Free, Fish Hard, Drink Beer, and only (only) listen to good sh#$ like this.

Tie-one-on-a-thon, Fly Tying Issue, and Green-Stix

2012-02-14T08:14:00.000-08:00

The guys over at Southern Culture on the Fly are having a tie-one-on-a-thon and our good buddy Jeff Ryan's Freshwater Fly is listed as a sponsor. They will have a fly tying marathon coupled with a drinking contest to benefit our veterans. Check it out.

The fly tying issue went off to the printer and subscribers should see it trickling into their mailboxes. This year's issue features flies from Andy Duffy, Jason Tucker, Jeff Hubbard, and our own fly tying guy ... Chris Therssen.

Steve Green over at Green-Stix fly rods in Holland, Michigan was nice enough to let me try out one of his rods. I fished it on a pond in FLA and now have fished it on a smaller local stream. You can read the full review in the next regular issue that should be out sometime in very early March. I should also welcome Green-Stix aboard as an advertising partner. You can find an in the mag starting with the fly tying issue and in the right hand column of this blog. Be sure to click on the photo in the column and check out what this Michigan fly rod company has to offer.

We have slowed down on the subscription front and wanted to drop a reminder that for all subscriptions sold during the month of February we will be donating one dollar from each to Huron Pines. So, sign up today and help out Northeast Michigan's streams and trout in the process.

Live Free, Fish Hard

Fly Tying Issue In The Can

2012-02-13T18:29:00.000-08:00

The Fly Tying issue is in the can and should arrive at the printer sometime this evening. It will take a few days to print and then be off to subscribers.

Remember, only subscribers will get a copy of this issue.

Live Free, Fish Hard

Expo News

2012-02-11T12:48:00.000-08:00

We have had a very generous offer to spend some time at The Bookhaven Lake booth with the Johnson's on Sunday March 11th.

Be sure to stop in and check out Michael Johnson Riverguide and Brookhaven lake. I have fished Brookhaven and can only say .... WOW!! While you are there make a point to say hello to us and talk some fly fishing, the magazine, writing, photography, and Brookhaven.

There should be some copies of the mag there (while supplies last) and we now have the capability to get you on the subscriber list remotely with just a swipe of your debit or credit card safely and secure.

Now I am really excited about the expo and can't wait to see everybody there!!

I leave you with this recent fishing shot.

Live Free, Fish Hard

Extra Incentive To Subscribe In February

2012-02-10T09:05:00.000-08:00

If you needed a little extra incentive to subscribe this month and help us make a donation to Huron Pines just read the details of their newest project at their recently updated web site. We got to fish the Pigeon last year and can tell you that we will be returning to hit both the Black and Sturgeon as well.

Live Free, Fish Hard

Events Schedule

2012-02-10T08:54:00.000-08:00

We don't have many events planned for this year and that is by design; but we do have a few things on our agenda.

Midwest Fly Fishing Expo (attendees and not vendors)
Warren, Michigan
Sunday March 11, 2012

Yeah, we will be there. How could we miss the expo. We will not have a booth so don't look for us at any tables. However, if you spot a couple of dudes walking around in TCS shirts just mosey on over and say hi. It should be another great expo and we can't wait to take some of it in as spectators this year.

Fly Fishing The Clinton River
Bass Pro Shops Auburn Hills, Michigan
Thursday March 29, 2012 from 7-9PM

Wayne Snyder has graciously asked us back to sponsor this seminar that should provide some great insight into fishing what we consider our home water. We will have some snacks on hand and Wayne is rumored to be brewing up the coffee. We should have a little swag on hand and remember we can always take care of your subscription remotely now with just a swipe of the card. We look forward to seeing everyone there.

Paint Creek One Fly
Rochester, Michigan
Saturday June 2, 2012 from 8 AM-6PM

We return for this great cause as both sponsors and participants. We have had a blast the last two years at this event and will try really hard to catch a trout this year within the allotted fishing time. We should have some swag on hand and will probably raffle off a subscription and some other goodies. This year will feature a cookout, a kids fishing tourney, a casting contest, and Alan Cayn. Don't miss this great event for a special cause.

This is what we have scheduled for this year and it should leave a lot of time for fishing and gathering great material for the mag.

Live Free, Fish Hard

Nymphing The Clinton and Tucker's Review

2012-02-09T19:14:00.000-08:00

We were able to pull ourselves away for a few hours of nymphing on the upper Clinton yesterday. We flogged the water pretty well and while we spotted a couple of fish we couldn't get them in the net. But hey, that just isn't what fly fishing is all about. The sun was out, the water was a little low and clear, and I got to fish the Green-Stix rod in moving water. Look for my complete review of the Green-Stix rod in the next regular issue, that is in process right now. I was able to snap a few photos of the afternoon.

Therssen stalking a good hole

The Double Channel

The Green-Stix Poised For Battle

Jason Tucker has a great review of the Redington Crosswater rigs over at his blog. Jason lets us know just how versatile fly fishing equipment can be. You can spend a thousand or less than a hundred, and the chances are the gear will get the job done. Very cool indeed.

Live Free, Fish Hard

Huron Pines/Alpena and Diversify, Diversify

2012-02-08T06:22:00.000-08:00

We are going to make a donation at the end of the month (after our subscription drive) to Huron Pines. I came across this story this morning that highlights where some of their funding is coming from and who they like to partner up with. I think by partnering up and revamping road crossing to allow for fish passage, improved flows, and habitat they are turning some of these smaller creeks into fish factories. I can't wait to cut the check at the end of the month and help them out and I can't wait to fish some of those creeks this coming season.

To expand on diversification - it isn't just fishing equipment that makes sense when it comes to ancillary products. Midcurrent now offers its own coffee, Morning Hatch. It will open your eyes to the fly fishing possibilities of the coming day. It goes to show, that the possibilities are endless.

Live Free, Fish Hard

Tuesday Topics

2012-02-07T08:32:00.000-08:00

I wanted to expand a little on the link to the article that I posted yesterday. They make a good point when they talk about diversifying your revenue and creating multiple streams. I have been following R&R Fly Fishing ever since a 2007 trip to the Smokies got me all fired up about the fishing there. They recently introduced their own line of leaders, tippet, and indicators to compliment their guiding business. The equipment is geared toward fishing the Smokies; a fine idea for diversification.

I was just looking at the Midwest Fly Fishing Expo site and saw a lot of familiar names that will be attending in one capacity or another. It looks like our good friend and contributor Wayne Snyder will be signing books at the author's table over the weekend. Another friend of the mag, Cameron Mortenson of The Fiberglass Manifesto, will be giving a talk on fiberglass rods. Rob Thompson should be there with his new DVD project as well. Jeff Johnson will also be there highlighting Brookhaven Lake and all it has to offer. We had the honor of meeting Jim DuFresne a few years ago and he will be there for a talk on back country fly fishing as well as signing some books. It should be a good show. I think that we will be attending the show on Sunday March, 11th. We won't be an exhibitor this year but will concentrate on meeting new people and having a little fun.

Great News! We are going to fish tomorrow. I want to try out the Green-Stix fly rod on the stream and see how it compares to the pond fishing I did in Florida. I am also looking forward to spending a few hours with my good friend on the water. I will post a blow by blow later this week.

Live Free, Fish Hard

The States and Business Insight

2012-02-06T09:07:00.000-08:00

We are lining up Huron Pines for a donation at the end of the month. Thanks to everyone who has or will subscribe this month so that we can write that check at the end of February. Talking about subs reminds me of something I have been meaning to mention, something that I think I have underestimated. I now have subscribers in other states aside from Michigan. We deliver mags to Florida, South Carolina, Illinois, Wisconsin, Ohio, New Hampshire, and Arizona. This is pretty crazy for a small Michigan fly fishing magazine and I may have underestimated the market outside of Michigan and how passionate people are about their home state and the fly fishing. Its a great thing to have underestimated though!

Those that visit regularly know I am very interested in business and how it works. Part of that is understanding, or at least trying to understand, how people think. I came across this interesting article the other day that provides a little insight into how multimillionaires think. Here is how I interpret the article.

1 - You have to decide to just do it. If there is any doubt in your mind it won't work. It applies to everything else in life as well. If you are indecisive it will be a problem.

2 - You are what you think. Set your sites high and think of yourself as a millionaire or a soon to become millionaire. Think of yourself as a success or soon to become success.

3 - There is more to this than money. Think of what you are doing as your duty and that you are the only one capable of doing it and making it a success.

4 - Success breeds success. So surround yourself with winners and people that know how to get it done. Don't spend a lot of time with negative thinkers or naysayers.

5 - Think of your time as the most valuable thing in the world. If you are working, if you are on the job you should be moving things forward and getting things done. However, if you are relaxing or enjoying some down time then have down time. But when its time to work got at it 100% always.

6 - Shift your focus from spending to investing. If you balk as spending money when an investment makes sense then you probably won't be success. When things make sense you have to be able to loosen the purse strings and make the deal.

7 - Always diversify. As soon as you can create more than one way to make money. You are a smart person and smart people have back up plans.

I think this pretty much covers it. When you read the article compare yourself to what they are saying in the 7 tips.

Live Free, Fish Hard

Clearing Them Out

2012-02-05T11:59:00.000-08:00

I would like to add to our donation to Huron Pines at the end of the month by clearing out the remainder of our TCS shirts.

We will donate $1.00 from each of the remaining shirt orders until the end of the month.

I currently have the following men's T-shirts to clear out for $6.00 with one buck from each going to Huron Pines:

5 Medium
10 Large
7 X-Large

You can place your order via e-mail by dropping me a line at chuck@thecedarsweeper.com

These are the simple white, short sleeve shirts with The Cedar Sweeper logo (diamond logo) in red on the front. They make great trout bum shirts for the upcoming season.

Live Free, Fish Hard

Friday At The Mag

2012-02-03T09:10:00.000-08:00

Well, its Friday and that is always a good thing.

Jeff Marsh is the first to subscribe during our February drive to boost subs and help out Huron Pines. Come on ... subscribe. You know you want to!

Jason Tucker over at Fontinalis Rising recently posted on the past year and growing as a writer. Today the Detroit News comes with this piece on the incomparable Elmore Leonard, who is still working at something like 86. If you want to grow, really grow as a writer, learn to right like this MoFo. Leonard's work is something to behold and build on character and dialogue. Because that is what people are; character and dialogue put in different situations that build up to a climax and I think that reading Elmore can help you become a better writer no matter what you are writing (news, fiction, how-to). One word; Authentic.

If you follow this blog you know how much I hate to mention the competition. However, we are quick to throw out that rule when it comes to good friends. The new issue of This Is Fly is out and it contains an interview with good friend Rob Thompson about his new project, Reverb. Check it out.

Get out and enjoy this mild winter! I hear the fishing has been pretty good.

I leave you with a little Ned Miller.

Live Free, Fish Hard

The Change Has Come

2012-02-01T16:32:00.000-08:00

I have updated the buy now button at the website to reflect the new subscription cost.

Don't forget, we will donate one dollar from each subscription in the month of February to Huron Pines. So, sign up now and don't miss a single issue. Oh yeah, and help out our great Michigan streams in the process.

I leave you with The Statler Brothers.

Live Free, Fish Hard

A Couple of Mentions

2012-02-01T09:27:00.000-08:00

We recently got a couple of nice mentions over at some of our friends blogs.

Jason Tucker gives us a plug over at Fontinalis Rising.

Shane Gray gives us a shout out at his Graywolf Rods blog.

I really like that they both dropped in some photos of the magazine.

Live Free, Fish Hard

Jeff Hubbard Swinging Video

2012-02-01T05:37:00.000-08:00

We were honored to feature Jeff Hubbard's insights on swinging streamers in the new issue of The Cedar Sweeper. Jeff has a lot of knowledge and is a super nice guy.

Here is a peek at some of that streamer fishing; a great supplement to his piece that appears in the magazine.

Live Free, Fish Hard

TYFF New Trailer

2012-01-31T12:17:00.000-08:00

Our good friend Rob Thompson has cut a trailer for Heart of the Driftless, a feature that includes Reverb that is currently making the rounds as part of the Fly Fishing Film Tour.

The trailer has got me fired up for some small creek fishing and I can't wait to see the full feature presentation.

Enjoy!

HOTD Trailer from RT on Vimeo.

Live Free, Fish Hard

Last Day and Announcement

2012-01-31T08:40:00.000-08:00

OK .... Today is the last day to get your TCS subscription for the low price of $19.00. Tomorrow it will cost you $20. It has its perks as far as locking in a lower renew rate. So, get some today.

I mentioned in an earlier post that this year we would like to help out a conservation organization and I chose Huron Pines for the great work that they are doing on the habitat up in Northeast Lower Michigan.

Here is what we are going to do.

Starting Feb 1 and through the month of February 2012; we will give one dollar from each subscription to Huron Pines. We will tally up the total subscriptions and cut a check to Huron Pines. So, for one month we will ship one dollar from each subscription sold to Huron Pines.

I will update the link at the site for tomorrow to reflect the new subscription price honor subs that are in my mailbox or on the way. Remember there are a couple of ways to subscribe.

www.thecedarsweeper.com

P.O. Box 723

Dearborn Heights, Michigan 48127

We look forward to helping out our wonderful streams in Michigan and hope that you do to.

Live Free, Fish Hard

Reminders and Fly Tying Issue

2012-01-26T08:55:00.000-08:00

A few reminders:

There are a few different places that you can physically walk in and pick up a copy of The Cedar Sweeper now.

=> You should be able to pick up a copy at PM Lodge in Baldwin.
=> Red Moose Lodge in Baldwin has copies that provide for their guests in their rooms.
=> The White River Fly Shop at Bass Pro in Auburn Hills has a few copies that are complimentary.
=> Of course you can always order a copy through magcloud or just subscribe to get each and every issue.

I should be putting the final touches on the fly tying issue and getting it to the printer before the end of the weekend. I hope it will be a good reference for subscribers while they wait out the winter. Remember, you can only get the fly tying issue if you subscribe.

I will dive right into the next regular issue once I wrap up the fly tying issue.

There are only a few days left to subscribe at the $19.00 rate. I realize that we are only going to a $20 rate but signing up at $19 will have its advantages when it comes to renewal time.

The long range forecast looks like steel and if the weather holds up it should be an early spring run. I am going to bust out the indy rig and give it a go next week. I will of course report back and should have some photos and maybe some video to share.

Live Free, Fish Hard

PC1F Update and Advertising Value

2012-01-23T09:01:00.000-08:00

Visited the Paint Creek One Fly site just the other day and there are some updates for this years event. It looks like Alan Cayn will be performing and they will be adding a kids bluegill fishing contest at the pond. For those not in the know, the Rochester park where the event is held has a bluegill pond. The pond can be pretty fun with a small fly rod like and Eagle Claw glass 3wt. and some poppers, hoppers, or beetles. You could ask Chris Therssen about all the action at the pond but don't ask him about the catching. Fishing without a hook will do that to you.

I wanted to expand on the subject of value; this time from an advertising standpoint. Tom Kirkman over at Rodbuilder has pretty much laid the ground work that I think translates to fly fishing. He is saying that the Internet should not be ignored but the bulk of his feedback comes from direct mail and print advertising. There is no secret that we, as fly fishing media, are looking for advertisers and we have a way to connect you to potential clients through print advertising. With our ads being a two-for (a print ad and a button at the most popular web page) our CPE (or cost per exposure to a potential client) works out to be about $.07 per issue. If you figure that each ad will run one year at the site and in 7 issues of the mag the price per exposure gets even lower. I made this calculation based on our $84 2" X 3" ad it will vary a little if you opt for a larger ad. But at the very low cost per exposure over the seven issues I would call it an exceptional value.

If you are interested in advertising in The Cedar Sweeper just drop us a line at chuck@thecedarsweeper.com

Live Free, Fish Hard

2011 Performance

2012-01-22T16:25:00.000-08:00

I have been pouring over the books for the magazine in anticipation of my yearly visit to the tax man.

Here is how we did.

Subscriptions are up 133% over 2010
Total sales are up 75% over 2010

This is all good news. However, it would have been better news if I would have been able to hold total expenditures down. They also went up for the year significantly.

Live Free, Fish Hard

Cost and Value

2012-01-20T08:21:00.000-08:00

I continue to pour through the RodMaker blog and keep digging up gems from Kirkman. Here is a great post about cost vs. value.

Now, after you have seen that lets talk about The Cedar Sweeper and the new issue. Here is what I think has value in the new issue.

The Q&A with Shane Gray. There are a lot of people out there involved in Michigan fly fishing in one way or another. Here you have a great local artisan that you probably have not hear of. Why not go custom and why not give Graywolf a shot. You can leave it for your kids when your done with it.

Swinging Streamers with Jeff Hubbard. Jeff is so intimate with the Pere Marquette that he knows when a stick or rock on the bottom has moved from one day to another. He has also got a grip on and feel for swinging streamers. He shares some of his thoughts on the technique and leaves us with his preferred swinging set up. Remember, even in the so called slow season, it would take about $300 to have a conversation with Jeff.

Food and Drink connect us all and this issue we have a conversation about Founders beer and filet. A great combination while on the water or to cap off a great day on the water. Another great Michigan product you might not have known about.

Jason Tucker returns with an ode to summer. An piece meant to entertain and evoke those feelings that I talked about so much toward the end of 2011.

We also feature some great photos in the issue from people like Tommy Lynch, Wayne Snyder, Joel Tomaszewski, and Kevin Morlock. All great Michigan fly fishermen.

So there you have it. A great value for the $19.00 ($20.00 after Feb.1) subscription price. Be sure to tell you friends and family about us.

And Think, we have a brand new year laying out before us like low hanging fresh fruit in front of a very hungry man.

Live Free, Fish Hard

The Stars and A Swim Tank

2012-01-19T07:28:00.000-08:00

I awoke to find a video posted by Steve Fraley at BBT that features two of the stars of our most recent issue. Our cover man, Tommy Lynch can be seen at the beginning of this video and at the end of the video you can see our streamer swinging writer Jeff Hubbard. This is really cool and a chance for our readers to see these guys in action on the water.

January 16th, 2012 from Steve Fraley on Vimeo.

We also feature a great photo this month from Kevin Morlock over at Indigo Guide Service. Here is a link to their site and don't forget to check out FishBeer; a fine blog in its own right.

Finally, a neat tool for fly development. Anglers Choice Flies is using a very cool swim tank to develop flies and showcase them at trade shows.

Live Free, Fish Hard

New Issue Available Now

2012-01-18T17:44:00.000-08:00

The new issue is available now.

Live Free, Fish Hard

Confidence, Have You Got Any?

2012-01-18T08:12:00.000-08:00

I think it is interesting that the subject of confidence keeps coming up. You will read a little about it when the new issue comes out in the next few days. Jeff Hubbard mentions it as part of his Swinging Streamers piece. It came up again today as part of a piece by Kirk Deeter over at the Field and Stream Blog. It also might not be a coincidence that the thought that Deeter quotes came from Kelly Gallup, another Michigan guide. It also crossed my mind that confidence in catching fish would probably spill over into all aspects of life and maybe that's why most of the guides I have met are pretty self confident individuals. And I have to admit, I like that quality in people. Just don't get carried away with it.

Jason Tucker has posted his piece from the last issue of The Cedar Sweeper at his blog. Many thanks for Jason for holding off and letting us have the piece exclusively for a while before he posts it. For all the lurkers out there, reading Jason's piece on wintertime fishing is a great way to get a sneak peek at what you are missing out on by not subscribing to The Cedar Sweeper. Is doesn't stop with Jason though; we feature other great writers and photographers in every issue.

I knew that Tom Kirkman's blog was going to be a great resource and some of the confidence I mentioned above might be rubbing off on me because I want to say, "I told you so". In his latest post Tom talks about how success takes time. Its a great post and adds to my optimism as we go into the fourth year of full color issues of The Cedar Sweeper. Sometimes slow and steady wins the race and everyday I feel really good about 2012 and the future of the magazine.

The new issue should be out in the next couple of days. Subscribers will see a change in the way the magazine gets shipped to them. It will be coming directly from the printer as I take advantage of their address book and shipping operations. If you receive a bulk shipment for the lodge or shop they should arrive via FedEx. The fly tying issue will follow shortly.

Live Free, Fish Hard

Porcello Fly Fishes, Kozminski Writes

2012-01-17T07:01:00.000-08:00

A good piece in the Detroit News by fly fisherman Lynn Henning about fly fisherman, Rick Porcello. He opens the piece with what the Tiger's pitcher has been doing this off season. You guessed it, fly fishing!

The True North Trout site has been dormant for some time. No updates, no fishing report, no news about what happened. I recently visited and was pleasantly surprised to find the musings of one Brian Kozminski, Koz. Enjoy!

The photo at the top of the blog was recently provided by Joel Tomaszewski. He and his dog Wesson were recently out hiking at Rockport and he snapped this awesome shot.

The Cedar Sweeper Is The Soul Of The Sport

Monday at the Mag

2012-01-16T09:11:00.000-08:00

Well, I am behind schedule. We are really close (like just a final proofing) to getting the next regular issue out. We are a little further behind on the fly tying issue, but its coming.

I have jumped into the 21st century by updating to a smart phone. The main driver here was the chance to accept card payment using the device. Its secure and mobile. Therefore, if you see me at an event, on the river, or even on the street; I can now accept your subscription payment via my smart phone. It is a really cool option when you really think about it.

Don't forget that we are closing out $19.00 subscriptions. You have until February 1 to get your $19.00 sub. After February 1, 2012 it will be $20.00.

Here is something cool that I came across. I really enjoyed the guides thoughts while working the sticks.

Stream of Consciousness from RA Beattie on Vimeo.

The Cedar Sweeper Is The Soul Of The Sport

Two Week Close Out

2012-01-13T09:29:00.000-08:00

I have finalized two things:

Starting February 1st a one year TCS subscription will be $20.00. That's a one dollar increase and a nice even number. This will give everybody about two weeks to get their subscription in at $19.00 and remember, returning subscribers will continue to see a discount for renewing. Also, remember that the mag covers for $5.00 and a sub is a $10.00 savings off the cover price over the six issues.

I have also decided that we will make a donation to Huron Pines at some point this year. I am kicking around lowing the price of a TCS shirt with a portion going to HP and coupling that with a period where we will take a portion of each subscription and donate that as well. Look for announcements to come.

I have not made a decision on a special outfitter/guide advertising rate yet.

Chuck Sams

Expanding On Rodmaker Thoughts

2012-01-13T09:12:00.000-08:00

I wanted to take a moment and expand on my thoughts about Rodmaker magazine. As I mentioned I read an interview with publisher/founder Tom Kirkman a few years back and what prompted my recent interest was a piece written by Kirk Deeter about Rodmakers 15th anniversary and their 15,000 subscribers.

What stands out about Kirkman's magazine, no better yet his philosophy is a willingness to do what it takes to gains subscribers and deliver a great product. In the interview I mentioned above Tom goes out of his way to make the point that a good mailing list is crucial to a start-up. It took a few years but I listened and have a mailing list with an astonishing number of names and addresses for fly fishermen in Michigan. It proves my thoughts on the Michigan fly fishing market ... its fairly large. Tom also went out of his way in the interview to let people know that the Internet, while this really cool thing to play around with and a great reference tool for know information, isn't a great tool for gathering the innovative cutting edge information. That stuff is reserved for the written work and more specifically periodicals.

Deeter's piece caused me to re-visit the Rodmaker site and I was pleasantly surprised to find Tom's blog. He re-enforces his earlier thoughts on the Internet and lets us in on some of what he is currently doing. Tom's ideas have progresses on the Internet to the point that he doesn't recommend Internet advertising to anyone in any business and sticks to his guns on direct mail and print advertising. Now, this might be a magazine guy trying to sell ad space in his magazine; but Tom backs it with a hell of a lot of numbers. Also, his subscription numbers and his trade show speak for themselves.

Here is how Tom's thoughts translate to The Cedar Sweeper. I think he is correct when it comes to the Internet. Now, you might say "but you offer Internet advertising"; and to that I would say yes but it is a two-for, a throw in with the print ad as an extra incentive for advertisers. I also think he is right when it comes to mailing lists and print ads. I have had some success with print advertising but the mailing list stuff has been slow to materialize, but I still believe the mailing list with work once I solve the details. Marketing is pretty complicated. Tom's magazine deals with detailed, technical, and innovative information. The Cedar Sweeper is a little different in that we spread out a little more into some pieces that might be considered more entertainment but we are still providing good information that you are not going to find on the net.

Overall, as a publisher, I think that Tom's blog is an amazing reference and will continue to look in on it frequently. I figure why re-invent the wheel.

The Cedar Sweeper Is The Soul Of The Sport

Thursday Thoughts

2012-01-12T12:44:00.000-08:00

The Freshwater Fly Gets His Wish - Jeff Ryan and his spoof about weiner dog fishing has been picked up by The Drake (please note that it kills me to mention the competition). Check it out here.

Anglers Choice has a nice post about the recent Indianapolis fly fishing show and mentions Tommy Lynch.

Finally, a great resource for a publisher of a fishing magazine. Tom does a great job of walking you through the ins and outs of publishing a magazine. I read an interview with Tom a few years back and he really hasn't strayed from his philosophy and it seems to be working for him.

The last poll has closed with a very telling result. However, I think that it was a little tainted and I am partly to blame. I asked a loaded question. My hunch, from analyzing the feedback, is this. The readers and subscribers are really looking for an increased page count with access to more writers, photographers, and advertisers and not necessarily a reduced publishing schedule. That schedule would only give me more time to put the mag together, but with the increased page count expected it would be the same amount if not more work. I also neglected to consider my advertisers and partners who have signed up for and expect a certain level of exposure. Therefore, we remain a bi-monthly publication. However, your voice will not be ignored as we will work harder than ever to bring on more advertisers and increase the page count. Thus adding more writers and photographers.

The new poll is up. We want to know how you heard of us. Thanks to those who voted in the last poll and please take a moment to vote in the new poll.

The Cedar Sweeper Is The Soul Of The Sport

The Cedar Sweeper 2012

2012-01-11T08:49:00.000-08:00

I have been thinking hard about the direction of the magazine for the New Year and here is what I foresee moving forward this year.

Subscription Rate: The price of postage will be rising this spring and we have been at $19.00 for some time. I do see a subscription rate increase but nothing crazy. I have an idea that we will offer a two week close out on the $19.00 sub before the rate increase. The incentive for returning subscribers will not change, it will still be a reduced loyalty rate for renewals.

Publication Schedule: After much thought, we will stay with the bi-monthly publication schedule. I think we owe that to our advertisers and partners, plus I like putting together the magazine and while the schedule can be a little stressful at times ... I feel that it can be done. Don't worry we will continue to look to expand the page count whenever we can.

Special Ad Rate: I have been kicking around a special ad rate for independent guides and outfitters. It would be a two-for as usual but at a cut rate to provide the incentive for these independent folks to get the word out. I am working out the details and will also announce this once finalized.

Conservation: We like being a part of the Paint Creek One Fly and being able to provide a little help to Casting For Recovery. However, we have lacked a conservation presence. I would like to make a donation to a conservation organization this year. I like Huron Pines a lot as Northeast Michigan has a special place in my heart. I need to work out the details. So, look for an announcement soon.

I think this covers the major things that I see coming this year. We continue to make changes to the magazine that I hope will make it better. We are adding writers and photographers, hope to expand the page count, and bring some more advertisers on board.

Thanks for a wonderful 2011 and here is looking forward to a stellar 2012!

A special thanks to everyone who subscribed, advertised, or even just read a copy of the mag or looked us up on-line.

The Cedar Sweeper Is The Soul Of The Sport

TYFF Specific Update

2012-01-10T09:12:00.000-08:00

I mentioned Rob Thompson's upcoming participation in the 2012 Fly Fishing Film Tour.

Here is a great update from Rob posted right at the top of the New Year.

The Cedar Sweeper is The Soul Of The Sport

Hey, I Own That Rod and Other Notes

2012-01-10T08:46:00.000-08:00

Last spring I picked up a Redington Pursuit 10' 7 wt fly rod for indicator fishing for steelhead and maybe a little PM salmon action in the fall.

I came across this post at Angling Trade that shows (for a change) that I might have made a good decision. I own a smaller Redington rod and a couple of Redington reels that are older, probably in the 10 yr. old range. They have been good to me for the amount and level of fishing that I do. I found that I got some pretty good value for my money and the equipment performed well. I kind of figured with the influence of the mother company, Sage; Redington rods and reels would only get better. Other than the Asian manufacturing, I am hard pressed to find fault with my Redington gear.

The fly fishing film tour site is up and running. Be sure to check out the schedule and the trailers. Our good friend Rob Thompson of Montana, Alpena, and Chicago will be a part of this years tour once again. Congrats Rob!

I am also jealous of the guys over at Nomad Anglers. They actually get to chase steel before their work starts for the day.

Finally, Jeff Ryan at the Freshwater Fly makes a cameo at The Fiberglass Manifesto.

The Cedar Sweeper Is The Soul Of The Sport

Mark Cuban on Running a Fly Fishing Mag

2012-01-10T08:32:00.000-08:00

I told you before that I have this facination with business. So, I am extremely interested in successful business people.

Here are some tips from Mark Cuban on running a successful start-up.

The Cedar Sweeper Is The Soul Of The Sport

New Fishing In The Sun

2012-01-09T18:48:00.000-08:00

Its pretty nice to go out on December 30th, on a 76 degree day and do some fishing. I had the chance to get out on the mud flats and backwaters of Naples, Florida with Captain Bill Wilson over the recent holiday break. It wasn't prime fly rod time so we fished some live bait (shrimp) and I loved the shit out of it. I caught some Mangrove Snapper, Lady Fish, and Sheep's Head. I hooked something pretty freaking big but it broke off, and that's fishing.

Me and a Mangrove Snapper

Captain Bill was great company. He wasn't only a knowledgeable fisherman and a good guide. I think that he kind of picked up on the fact that I was interested in more than just getting a tug. He talked about the fishing opportunities in southwest Florida, explained the neighborhoods that surrounded the bay and the flats, and pointed out trails to the more secluded beaches.

The view from the bow of Captain Bill's Skiff. Mangroves and Flats

I again had trouble setting the hook, if you remember I had the same trouble fishing barbless hooks up at Brookhaven. This time it was the required circle hooks and after wasting about a dozen good shrimp I finally got the hang of it. When I got bit I would turn my hips slightly and reel down hard for three or four turns and this allowed for some more consistent hook ups.

Me and a Sheep's Head

We saw lots of birds; pelicans and osprey. We even saw some dolphins in the backwater.

I almost got everything that I wanted out of the trip. I got to see the mangroves and pole the flats in a classic flats skiff. I snapped a great shot of Captain Bill on the polling platform and thought that the only thing that was missing was me standing in the bow with a fly rod sight casting to red fish.

Captain Bill on the platform, looking for a target

I did get to fish out back of our hosts house in the pond. I had a nice largemouth follow my popper on one of the warmer days. I switched over to a streamer as it cooled off but couldn't make it happen. I saw a few other bass that makes me want to return just to try the pond. I did get to try out a Green Stix rod though and was pleasantly pleased. I think it will make a better creekin rod than a pond rod but it got the job done; look for a complete review in an upcoming issue of The Cedar Sweeper.

Lady Fish. They jump like crazy.

If you are ever down in southwest Florida, do yourself a favor and look up Captain Bill Wilson. You won't regret it, especially if you are in it for a little more than just the body count.

The Cedar Sweeper Is The Soul Of The Sport

I'm Back, I'm Late, And A Couple Of Notes

2012-01-09T09:59:00.000-08:00

Well, it's Monday at the mag. I am back from my excursion to southwest Florida where I got to get some sun and do some fishing (more to come on that later). And, as usual, when it comes to juggling two issues (the latest regular issue and the fly tying issue) ..... I am late. It is almost completed and we should be getting something out soon. So, please be just a little patient with us. The issues are coming.

A couple of things to note. Tommy Lynch has gone independent with The Fish Whisperer Guide service. Tommy will be gracing the cover the upcoming regular issue and you can check out his site and guide service right here.

I also returned home to find my Fishfighter USA T-shirt sitting on my kitchen table. I have already worn it once and plan to wear it a lot to show my Fishfighter pride. You can get your own at the Freshwater Fly site.

Thanks for a great 2011 and here is to a fantastic 2012!

The Cedar Sweeper Is The Soul Of The Sport

Green Stix and Their New Site

2011-12-28T08:30:00.000-08:00

I have the pleasure of trying out a Green Stix fly rod while I am here in the winter sunshine. I got to cast it around a small pond the other day and was pleased with the slower action that reminds me of some of the glass rods I have been playing with of late. I will publish a full review in an upcoming issue.

In the meantime, Steve and the fine folks as Green Stix have been busy updating their website. Give it a look.

The Cedar Sweeper Is The Soul Of The Sport

The Goo

2011-12-28T08:21:00.000-08:00

The fly tying issue is fast approaching completion. In that spirit, I came across this podcast from the Itinerant Angler on the goo with some tying extras thrown in.

Check it out.

The Cedar Sweeper Is The Soul Of The Sport

Welcome and How I Spent My Day

2011-12-22T19:30:00.000-08:00

Sorry for the gap. This is where I spent my day though and have been enjoying some much earned down time. There is work and fishing on the agenda though as I have a few things to try out while I am away.

Where I Spent My Day

A big Cedar Sweeper welcome to Outfitters North. Please check out Jeff Hubbard's site and it looks like we are on target for Jeff to share some of his outstanding streamer swinging knowledge in the very next issue.

I will check back here as often as possible. Standby for the next regular issue, the fly tying issue, and a probable announcement concerning frequency and page counts. Don't forget to vote in the poll in the right hand column and let us know how you feel about the mag. It will factor into how we go forward.

Also, a special thank you to those that sent along possible cover shots. They are all great photos and it is much appreciated. I will keep everyone updated as I continue with the work on this issue.

The Cedar Sweeper Is The Soul Of The Sport

Got A Cover Shot?

2011-12-16T08:41:00.000-08:00

We are in search of a cover photo for the upcoming issue. A fly fisherman with a winter steelhead. The fly still in the fish's mouth and the fly rod visible would be ideal but if you think you have a cover shot we will still consider it.

We don't pay a ton of money but we pay for sure.

If you think you have a cover shot you can forward it to chuck@thecedarsweeper.com

The Cedar Sweeper Is The Soul Of The Sport

New Poll and Michigan Public Land

2011-12-15T09:03:00.000-08:00

The latest poll shows that 100% of respondents would benefit from having The Cedar Sweeper available at local fly shops and sporting goods stores. We are, and will continue to work on getting more shops to carry The Cedar Sweeper. Thanks to those that took the time to vote.

Now, I would like to ask you to take the time to cast a vote in the next poll. It is very important and could decide the future direction of this magazine from a frequency and page count perspective. The new poll, in the right hand column of this very blog, asks; Should we reduce the frequency of the magazine publication schedule to quarterly and expand the page count? This would allow more time to put each issue together, increase the page count for sure, and would also allow us to feature more writers/photographers. The magazine will feel more substantial with the larger page count and we could also move to the perfect binding that we have discussed here before. The fly tying issue would not go away.

If you have never cast a vote in the polls here, please take the time to cast your vote in this one.

Here is an interesting link/story on Michigan public land from The Drake. I recently heard someone equate the migration to America as a way for Europeans to hunt and take the kings animals. I am not sure that is entirely true. Remember, the king owned all the land and private property and the associated rights that come with it are a cornerstone of the US Constitution. Clearly, the founders wanted people to be able to own property and do with it what they please within the limits of the law. It is also worth noting why there has been a push to limit public land. Essentially the state pays a subsidy to the local municipalities in lieu of the property tax that could be generated from the land. The payments are usually very much reduced from the standing tax rate and often not on time. Municipalities are hurting and simply looking for a way to generate more revenue. It isn't about taking away your access necessarily as much as it is about survival and maintenance of what those municipalities see as essential services. It might be best to do an honest/objective assessment of land use and transfer some of that land to private entities that would pay property tax and help to generate the revenue that our local communities so dearly need.

I leave you with some blue eyed, Philadelphia soul.

The Cedar Sweeper Is The Soul Of The Sport

FishFighter Donation, Orvis Guys, and Itinerant Angler

2011-12-14T08:22:00.000-08:00

Jeff Ryan over at the FishFighter USA/The Freshwater Fly makes a donation to our guys as a result of his initial shirt offering sales. Jeff is doing it up right with his clip, his site, and his support of great causes like Project Healing Waters and the Paint Creek One Fly.

I have really taken a liking to Anglers Choice Flies; the flies and the news feed. Here is a good chronicle of a recent Lake Erie tributary steelhead trip.

I also made a great discovery, as late as it may be, the Itinerant Angler and the podcasts. This has proven extremely helpful given the number of fly fishing media guys that have been interviewed there. A great resource for a small magazine publisher/editor.

I leave you with the teaser for a little Beaver Island, Michigan fly fishing.

The Cedar Sweeper Is The Soul Of The Sport

Entrepreneur Magazine Write In Campaign

2011-12-13T12:19:00.000-08:00

Well, we got denied by Entrepreneur Magazine. We didn't get selected for the independent merchant gift guide. It didn't say that we couldn't have a write in campaign though. Go to their Facebook page and let them know that your vote is for The Cedar Sweeper and Michigan Fly Fishing.

You could also leave a comment on our page where I have shared their post.

The obviously don't know that The Cedar Sweeper Is The Soul Of The Sport.

Monday at the Mag

2011-12-12T09:11:00.000-08:00

My morning was shit, with a flat tire and a scraped up plastic bumper. But the sun is shining and the weather is trending warmer. So lets not dwell on the negative.

Things are rolling right along ... I have received more of the flies for the tying issue and things are lining up very nicely for the issue.

The next regular issue is coming along very nicely as well.

A good story over at mLive from Howard Meyerson today about Dick Pobst, the founder of Thornapple Orvis over on the west side of the state. He has published his autobiography and it looks like an interesting story for sure.

We stay over at mLive for a more troubling update from Victor Skinner on a stay issued by the Otsego County judge on the Golden Lotus case up on the Pigeon River. The judge has issued the stay that will prevent the complete removal of the dam pending the yoga retreats appeal.

Finally, we finish on a high note. Fly fishing film maker and good friend of this magazine, Rob Thompson (aka ThirdYearFlyFisher) is at it again. This time he mixes punk rock and fly fishing and judging from the trailer will be expanding his story telling ability even further. I can't wait to see the finished product.

"Reverb" Trailer from RT on Vimeo.

The Cedar Sweeper Is The Soul Of The Sport

Hill and Hill and Build That Brand

2011-12-09T11:47:00.000-08:00

I mentioned in my last post a new place where you will soon be able to pick up a copy of The Cedar Sweeper. I neglected to mention a great place where you can see The Cedar Sweeper while enjoying a good quality smoke. Hill and Hill Tobacconist in Grosse Pointe Woods, Michigan should have a copy to look through while you enjoy a great cigar or a bowl full of your favorite pipe tobacco. I also sent along some business card with a special deal for Hill and Hill customers, see Jim Simon at the shop and get a great price on a subscription. They don't have a web site that I can send you to but they are on Mack Avenue. I stopped in there to pick up a gift certificate and asked Jim if he had any fishermen frequenting the shop. When he answered, "a shithouse full" I know I had to send him over a copy ASAP to put in the lounge area.

Here is a link to some more good Michigan Outdoor Information. Jays Outdoor News.

My fascination with business continues with a good little article on building a brand.

Finally, the day calls for some music. Ronnie and Hawks. The Hawks went on to become The Band. The story goes that they parted ways with Ronnie because he kept all the best looking gals for himself and wouldn't let the band smoke weed. So, they moved on ... but not before they did this. Oh yeah, and Ronnie was moon walking in the 50's well before MJ ever thought of it.

The Cedar Sweeper Is The Soul Of The Sport

Coats For Kids

2011-12-08T12:18:00.000-08:00

I just received this from the crew at PM Lodge.

A great opportunity to help a kid and save on fly fishing gear.

Coats For Kids At PM Lodge.

The Cedar Sweeper Is The Soul Of The Sport

Thursday At The Mag

2011-12-08T09:22:00.000-08:00

Things are rolling right along here at The Cedar Sweeper. Here are the highlights.

Fly Tying Issue: I received the first completed flies and their recipes this morning. I have been given a heads up that more are on their way in the very near future and the issue is coming together nicely.

Next Regular Issue: I have received some of the copy with more on the way and it should be a good one. Here is what I have in mind.

Nativity Part II from Wayne Snyder
Swinging Streamers from Jeff Hubbard
A Q&A With Rod Maker Shane Gray
Photos From Joel Tomaszewski and Our Staff
Founder's A Fly Fishing Refreshment Review
Thingamabobber vs. Thill from Our Staff

New Place to Pick Up TCS: Starting with the next regular issue, you should be able to pick up a copy of The Cedar Sweeper at The Pere Marquette Lodge. I had a great conversation with Frank Willetts and you should also be able to find back issues in the rooms and cabins at the Lodge. Stop in at the PM Lodge, pick up some essentials, and don't forget to grab a copy of The Cedar Sweeper.

Advertisers/Sponsors: We also hope to have a couple of new advertisers/sponsors to introduce in the next issue. Be sure to check the magazine and the blog (because each ad is a two-for with one in the magazine and one at the blog) and support our advertisers and sponsors generously.

Speaking of advertisers and sponsors, it is the holiday season and there couldn't be a better time than to call, stop in, or e-mail the folks that help to make this magazine possible. A great way to get the perfect gift for the fly fisherman in your life. Stop in and see Wayne Snyder at White River fly shop if you need some fly fishing gear for the bug slinger in your life. Drop Jeff Johnson a line if a relaxing day away on a fantastic brook trout and grayling lake is on the agenda. Give Shane Gray a call if an heirloom quality, yet very fishable, rod is on somebody's wish list. And don't forget to line up a night or two at Red Moose Lodge if a day of fishing or sledding in the Baldwin area is in order. You can find a link to all of the folks I mentioned here in the right hand column of this blog.

Finally I have been hearing about the great art of Becca Schlaff; and it turns out she is a Spartan! More great Michigan Fly Fishing art/content. Check this stuff out.

The Cedar Sweeper Is The Soul Of The Sport

Emotion and Nomads

2011-12-08T05:31:00.000-08:00

A short while ago, while we were working on and releasing the new issue, I talked about a push to invoke some type of emotion with the magazine. I took an assessment that maybe the mag wasn't generating the same type of feelings that you actually feel when fishing or out on the water to heart. So we added some graphics and some photos to help try and capture the essence, the soul of fly fishing in Michigan. I think we were successful on some level but there is still work to be done. It turns out that I am not the only one who considers the emotions that a brand (an organization, product, person, .... ahhhgm a magazine) leaves behind important. Check out this post about brands and their emotional footprint.

I posted the other day about the Grand River and the surprising results of a study that showed the river was pretty darn clean. That might explain why The Grand, even in the middle of downtown, is such a great fishery. The fly fishermen in the Grand Rapids area now have a new option for picking up the gear that they need to hit the stream. Nomad Angler's second location in Grand Rapids is now open for business.

The Cedar Sweeper Is The Soul Of The Sport

Hatch Reels Made In The USA

2011-12-06T17:50:00.000-08:00

In keeping with the recent theme of good stuff made in the USA, here is another. All of these reels say Made In The USA on the side.

Very Cool!

Viva La USA Brothers and Sisters!

The Cedar Sweeper Is The Soul Of The Sport

Fly Shops? And Other Thoughts

2011-12-06T08:36:00.000-08:00

The new poll is up and we ask; would it be beneficial if The Cedar Sweeper could be found in your local fly shop/sporting goods store? Good question huh, and I can't wait to see the answer (s). Please take a moment to let us know how you feel.

In other developments. Simms sticks and stays in the good old USA. We posted about St. Croix last week and this very nice trend continues. You can read about it here.

The Freshwater Fly permeates our news and updates. Jeff Ryan and the famous hat patch has signed on as an official sponsor of The Paint Creek One Fly. Welcome aboard Jeff, we have been sponsors of this great event the last two years (planning to return as long as possible) and it has been exceptional. A great time and a great cause.

Speaking of The Paint Creek One Fly, an event that benefits Casting for Recovery a great non-profit that support breast cancer patients and survivors, I want to revisit the indy merchant guide that I have been following. It seems I made a big mistake in my entry of The Cedar Sweeper by not illustrating or pointing out how green we are and how big of a heart we have. You can't really get more green than a fly fishing magazine and we sure enjoy and derive a lot of satisfaction from supporting The Paint Creek One Fly and Casting for Recovery. We plan to expand our causes proportionately as we hopefully expand the magazine. Its an important point when weighing a subscription or an ad for sure. The fish, the river, and the land mean a lot and it seems that we have all been touched by cancer in one form or another with our daughter, mothers, and sisters meaning more that a lot to most of us.

I leave you with a shot from salmon camp 2011.

This is a Joel Tomaszewski shot of the mighty Pere Marquette through the cedars and trees. Pretty fitting, yes! This place is pretty important to us; how important is this place to you?

The Cedar Sweeper Is The Soul Of The Sport

Tom Hanks On Fly Fishing

2011-12-05T16:38:00.000-08:00

Well, I guess I am not much of a journalist. This one got by me for sure but is worth a post.

Here is Tom Hanks for Winston Fly Rods.

Now, if The Cedar Sweeper could just get a celebrity spokesman.

Rick Porcello still has my vote, but he has to do it in uniform. The uniform from game 163 in 2009.

The Cedar Sweeper Is The Soul Of The Sport

Coaster Qwest, The Grand, and Sales?

2011-12-05T09:36:00.000-08:00

It is rare to see two really good friends of this magazine in one place. Jeff Ryan, aka The Freshwater Fly, has a great post and video on our own Wayne Snyder's Qwest for the coaster. We ran Wayne's story on the coasters, Nativity Part I, in the current issue of The Cedar Sweeper and you can catch part II in the upcoming issue. You can check out the post at TFF right here.

Despite the naysayers, here is proof that industry, rivers, and fish can live together. It turns out that the Grand River is a lot cleaner than people thought. It was discovered during the effort to bring the rapids back to Grand Rapids and Howard Meyerson reports on it here.

For all the business types out there who read this blog (no doubt for the fishing and magazine first) here are some tips on making that sale. There are some good ones in there for sure and it has to do with slowing things down, being patient, and making this more about people that numbers. Sound Advice.

The most recent poll has expired; about 58% of respondents letting us know that they didn't know about the fishing in the Clam river until we ran Andy Duffy's story in the most recent issue of the mag. You can do the math for those that knew about the great opportunities in the Clam. We had great participation in this poll and hope we can continue getting a great response. So, thanks to those that voted and look for the next poll soon in the right hand column of this blog.

The Cedar Sweeper Is The Soul Of The Sport

Negativity?

2011-12-02T09:30:00.000-08:00

Here is a great article about how negativity can be good for a blog and help to add credibility to an organization.

I have in the past posted some "not so positive stuff" here at the blog. Eric Sharp used to be a favorite target of mine but when I realized his readership didn't need any help (just look at the comments posted to his stories) and that he was probably being controversial just to gain readers (good strategy by the way), I gave up on him. Kirk Deeter is an enigma to me. He touts that the fly fishing industry must expand its market while at the same time upholding the good old boy network developed by manufacturers and fly shops to keep products exclusive. It just doesn't work that way, you have to go to the places where that new market is. I am particularly critical of an industry and related conservation efforts that seem adverse to development of jobs, that claims to be a part of the big gears and important to commerce, but ignores the fact that for the most part its existence relies on peoples disposable income to survive. Let's face it I ain't hunting and fishing unless I have a job and the disposable income that comes along with it. Just get yourself a small, young family and see how quickly priorities can change. Its only a boon industry if there is disposable income to be had.

I have also, on occasion, revealed my short coming here as a writer, editor, publisher, and business person. My latest screw up was not getting the order for some magazines placed in time for the upcoming Holt fly tying expo. Not only did I miss the boat on the mags for the show but I also left my schedule vulnerable to manipulation and will miss attending the show entirely.

I don't really like negativity that much though. There is also something to be said about having a positive attitude and the ability of said positive attitude to be a real game changer when it comes to getting things done, solving problems, and promoting success. Overly negative people are usually just not that successful. Chris Therssen does a great job of keeping me on the right, positive track and deep down I really believe that any problems we have can be solved. Hell, I am a fly fisherman and being positive and optimistic is a prerequisite.

Everything isn't sunshine, lollipops, and rainbows. But I didn't really expect it to be because peace, love, and dope doesn't really get it done now does it?

I leave you with some uncle Bob. Because I was "born lonely down by the riverside" so I figured why not go fishing.

The Cedar Sweeper Is The Soul Of The Sport

New Brookhaven Ad

2011-12-01T16:17:00.000-08:00

Here is the newest brookhaven ad. You can see it here at the blog and in the mag.

The Cedar Sweeper Is The Soul Of The Sport

Thursday At The Mag

2011-12-01T09:11:00.000-08:00

I received some great feedback yesterday that let me know that the buy now button for subscriptions at the website was not working. I fixed that this morning and thanks to Voyageur Expeditions for letting me know that it was broken. I will make it a point to look in on it more often from now on.

You can get your subscription right here.

Cameron Mortenson, over at The Fiberglass Manifesto, is going to start a great gear giveaway on Monday that will run for twelve days. Check out the details here ... it looks like a simple e-mail could get you some great gear for 12 straight days.

There is a great fly tying expo in Holt, Michigan on Saturday. If you need to get out and be around fly fishing this should get it done for you.

Gates Lodge has a new e-store. I was kind of wondering when they would get around to this and now I have the answer. I really enjoy the fishing report and have been in the shop once or twice, the e-store is a welcome addition.

Want to help out small businesses this holiday season? I submitted The Cedar Sweeper for one of the gift ideas. They will be profiling small businesses and their products that cost under $50 for the next twelve days or so. Check it out.

We are getting a pretty good response on the latest poll here at the blog. Thanks for that and remember to vote if you have not.

We still have plenty of ad space available, not only for the regular issues but also the coveted fly tying issue. The guys are busy tying and photographing their work for the upcoming issue. I can't wait to see their creations and organize them into what I hope will be a cool Tying Desk companion for the winter.

I leave you with a shot from Salmon Camp.

This is a Joel Tomaszewski shot of the FishSlayer. The Fishslayer also appears on the inside cover of the Sept/Oct Issue with this same fish. I like this shot because of the way it was framed, Joel is very good at this, and the river in the background. I believe that the FishSlayer's son can be seen in the background as well. What a great shot! Viva La Salmon Camp!

The Cedar Sweeper Is The Soul Of The Sport

Wednesday At The Mag

2011-11-30T09:28:00.000-08:00

The Cedar Sweeper's own Jason Tucker over at Fontinalis Rising talks about his recent fishing and the fact that while we relish the experience of fly fishing .... its also nice to catch a few once in awhile.

Cameron Mortenson, a good friend of the magazine, shares some great photos and rod building insight from one of The Cedar Sweeper's sponsors Shane Gray over at Graywolf Rods. We hope to have a Q&A with Shane very soon in an upcoming issue of The Cedar Sweeper along with some photos of his rods.

Kirk Deeter touches on women in fly fishing and the need to bring along more. I have wife who hasn't tried yet and two daughters that I hope to bring along some day. The Cedar Sweeper has at least four female subscribers that I can think of off the top of my head. So, come on girls give it a shot.

I leave you with another slice of movie night at deer camp. "Sorry don't get it done Dude."

The Cedar Sweeper Is The Soul Of The Sport

Jim Koch (Samuel Adams Beer) On Running a Fly Fishing Mag

2011-11-30T06:19:00.000-08:00

Here is a great article about Jim Koch, founder of Boston Brewing Co., and how he runs the show.

The Cedar Sweeper Is The Soul Of The Sport

I'm Asking

2011-11-29T12:25:00.000-08:00

They say that if you want something you should just ask. What's the worse that could happen? People might say no.

So, I would like to ask a few things this holiday season. First, I would like to start a little word of mouth campaign. It would obviously be good for business but I am also curious to see what can result from good word of mouth as compared to other marketing methods. If you subscribe to the magazine or follow us here at the blog or on the facebooker, please let three of your friends or family know about us. It doesn't matter if they fly fish or not because they in turn might know somebody who fishes and might be a potential subscriber/advertiser.

If you are a follower here at the blog or at the facebooker I am asking for your subscription. Take the plunge, give us 7 issues (6 + the fly tying issue) to win you over. Where else can you get a local fly fishing fix for $19.00.

Finally, if you are a fly fishing business owner or own a business related to the outdoors that might be a good fit; contact us about an ad. I promise you won't be sorry. The prices are great and each ad is a two-for with an ad and link on the blog (which by the way is growing nicely as far as monthly visits go). All of you boat makers, rod makers, guides, lodges, fly shops, fly tiers, and general fly fishing roust-abouts just need to drop us a line. If you currently advertise with us, let three of your business associates know about us.

If you already subscribe or advertise with The Cedar Sweeper let us say, THANK YOU FOR YOUR BUSINESS. It really does mean everything.

Support your local fly fishing mag!

The Cedar Sweeper Is The Soul Of The Sport

Imperial Series Fly Rods Made In The USA

2011-11-29T08:36:00.000-08:00

I have an old Gander Mountain Guide Series 8 ft. 8wt. that is made in the USA. It has fought and caught many a salmon and steelhead. My research showed that it is actually a St. Croix rod. Made in Wisconsin USA!

St. Croix has confirmed that their Imperial Series rods will continue to be made right here in the good old US of A.

Thanks for the support St. Croix.

The Cedar Sweeper Is The Soul Of The Sport

Ashton Kutcher Has More Time To Fly Fish

2011-11-29T08:29:00.000-08:00

You remember the photos ... of course you do. Mr. and Mrs. Kutcher went fly fishing. He looked pretty serious about the fishing and she, well she looked pretty silly.

I was at the supermarket the other day and one of the tabloid magazines had Mrs. Kutcher on the cover and the headline bleated that her story exclusive story was inside. The story about her marriage to Mr. Kutcher and their impeding divorce. Having been through the big D myself I imagined the real conversation might have went something like this.

"You fly fish too much so I am leaving you."

Mr. Kutcher then invokes Powers Booth's Curly Bill Brocious. "Well ..... Bye."

The End.

This is pure speculation of course but Kutcher can look on the bright side. He has more time to fly fish now. And that is priceless and really worth running around and snapping photos with a camera.

The Cedar Sweeper Is The Soul Of The Sport

The Ocqueoc Attempt

2011-11-26T10:39:00.000-08:00

A new TCS Short. Enjoy!

The Cedar Sweeper Is The Soul Of The Sport

Our Guys

2011-11-25T17:12:00.000-08:00

If these aren't your guys, if you don't call them your guys ... then shame on you. Fly Fishing in the Home Of The Brave.

The Cedar Sweeper Is The Soul Of The Sport

Thick Skull or Just A Little Slow

2011-11-23T09:05:00.000-08:00

I have a thick skull, some people tell me that, or maybe I am just a little slow. It took me a long time to pick up on how to fish an indicator (bobber) rig, for the longest time I fished it wrong.

Here is a great article on fishing the indicator rig.

The article does a great job of explaining the set-up for the indicator rig. A long rod (switch or longer single handed rod) and a good switch line or over line the rod by a couple of weights. The key to the article is the explanation of the leader. It was while reading the explanation of the leader that it occurred to me why after reading a thousand articles I couldn't fish the damn thing correctly.

The leader description is great; it explains the leader sections and where to put the indicator and shot. The key being the tag at the barrel swivel just above the fly(s). The article also explains in detail where to put the weight just below the indicator and gives the reason "so that the indicator will stand on end when floating". However, it never really explains the weight that you will add to the tag at the swivel just above the flies.

Let me break it down. If you add the weight directly to the leader the current will push the whole rig way out ahead of the indicator .... this is no good. However, if you add the weight to the tag in the position described in the article and adjust the float so that the weight just ticks the bottom; then you are on to something. The current will drift the flies above the weight in the strike zone and if you are using two flies you will obviously cover more of the water column. The flies will then drift at the rate of the current as opposed to being forced way out ahead of the indicator causing an unnatural drift as the current and the indicator play tug of war.

So, just as in your favorite chuck n duck rig .... tick, tick, tick, is the key. A good article for sure and even better if they would have thrown in the purpose and feel for the weight on the tag.

The Cedar Sweeper Is The Soul Of The Sport

Richard Branson On Running A Fly Fishing Mag

2011-11-22T09:34:00.000-08:00

I think people sort of enjoyed the post on Adam Carolla so lets keep it going with what you can learn from a dude like Richard Branson. You know him, the Virgin Records guy with his own island and an affinity for air and space travel.

Branson offers up four tips:

Live in the moment - Be decisive and make things happen now. You can't get back the past and the future is not now. Sometimes you have to go with your gut and over analysis can kill you.

Have Fun - This shit is fun man! Running a fly fishing magazine involves a lot of the things that I love; writing, photography, and fly fishing. You get to meet new people and play around with different products. Is it hard work sometimes, F#$%^ Yeah it is but its still fun.

Give Back - This is why we are involved with events like The Paint Creek One Fly where we are sponsors and participants. We also like to raffle off a subscription and a great photo print to help raise money for Casting For Recovery.

Never Give Up - Sometimes things are going to go wrong, sometimes people are going to say bad things about you or your product, sometimes things are going to be hard, and sometimes people people and circumstances will be negative. That's OK. I wish I would have had this drive and resolve, that same drive and resolve I have about the mag, when I was young. I would probably have made something of myself. You can knock me around but you can't knock me out.

Some great tips from one of the world's great entrepreneurs as applied by The Cedar Sweeper.

And now Music.

The Cedar Sweeper Is The Soul Of The Sport

Tuesday Topics

2011-11-22T08:47:00.000-08:00

Lots of stuff to cover today.

Jeff Hubbard over at Outfitters North recently fished with Kirk Deeter up on the PM. You know Deeter, the man who proclaimed Michigan the #1 fly fishing state not long ago, and he is signing the praises of Michigan again after spending a couple of days swinging streamers with Jeff. Therssen and I fished with Jeff once a long time ago and we can tell you that Deeter's assessment is correct; Jeff knows his shit and the river. Before this post popped up Jeff an I exchanged e-mails about a possible piece on winter tactics for swinging streamers. Jeff's one busy dude but stay tuned for how this might pan out in a future issue of The Cedar Sweeper.

Rob Thompson, master fly fishing film maker, is running a Holiday Special over at The Third Year Fly Fisher. You can get Night of the Hex and Musky Country shipped to you for a great price. Check it out right here.

Nomad Anglers out of the Lansing area is opening a second location in Grand Rapid. You can read about it right here.

Jeff Ryan, inventor/manufacturer of the FishFighter Clip and good friend of this publication, gets a shout out at Midcurrent. I think that our recent review was better but it is good to see Jeff and the clip getting some widespread good press. I highly recommend the clip and use one during most of my outings.

I just returned from deer camp and movies are deer camp tradition for us. I will share some of them with you in coming post. We will start here ..... "I said you pick it up Liberty".

The Cedar Sweeper Is The Soul Of The Sport

Monday at the Mag

2011-11-21T09:40:00.000-08:00

Well, we are back from a successful/unsuccessful few days of chasing deer. It was successful in that our camp filled a few tags but the TCS crew was shut out thanks to a miss from me on Friday Morning. I had a great chance and blew it, I could make a million excuses but won't. We also took some time to do a little exploring and was able to make it up to the Ocqueoc River. To quote Tomaszewski I was pleasantly delighted with this little stream. We didn't jump any steelhead but there are great possibilities for trout during the summer, and judging from the numerous dead salmon (and one live salmon) early autumn might be good as well. Good Luck Landing the brutes though in the tight quarters.

We are going to dive right back into things with our next regular issue and the fly tying issue. We will be busy for sure but it will be worth it.

I leave you with another photo from salmon camp and the accompanying caption.

Wet waders hanging against a forest backdrop. This is a shot that I concocted because when you see this you should be gearing things way down and realizing that you are in a very good place. People have been fishing and there is fishing to be had. You can pass a million different clothes lines with a million different garments hanging from them, but as a fly fisherman when you see waders on a line you know you are home. The water, the river is nearby and people have been standing in it. Life Is Good My Friends!

The Cedar Sweeper Is The Soul Of The Sport

Salmon Camp In Photos

2011-11-14T17:54:00.000-08:00

I snapped this shot and here is why. This picture has a lot of the things that salmon camp is about in it. Fly rods for fishing, charcoal and grill for cooking, cooler for keeping shit cold, radio for the jams (oldies and classic country of course), wet wading boots from fishing, a camper for sleeping, a lantern for night fishing and of course lots of empty beer cans. Now, before you judge ..... we drank a lot more than the empty cans in this shot would indicate. Props to Lo Fi Fly; check it and respect it.

I leave you with a little Haggard to straighten you out. This is what we will be doing if salmon camp ceased to exist for some reason.

The Soul Of The Sport

Monday at the Mag

2011-11-14T09:53:00.000-08:00

The new issue went out in the mail to subscribers the other day and should be starting to show up in mailboxes across the state today. Something you will notice right away is that the increased page count resulted in a lower weight paper from the printer. This is definitely making The Cedar Sweeper feel more like a magazine. I am not entirely happy with the saddle stitch binding though and will look to move toward the perfect (squared and glued) binding. This is more expensive though and its a decision that will have to be weighed accordingly. If you have thoughts on the paper weight, binding, or just the mag in general feel free to drop me a line.

The fly tying issue is starting to come together nicely. Remember, we still have room for advertisers, sponsors, and underwriters. Just drop a line and we can figure it out together.

The latest poll has expired and while there were more votes than the last poll the turn out was still a little thin. That being said, it looks like 50% of responders said that emotion was critical to their magazine experience, 33% said it wasn't that important, and 16% said it was somewhat important. Thanks to those who voted and please keep an eye out for a new poll soon.

The Cedar Sweeper Is The Soul Of The Sport

Adam Carolla On Running A Fly Fishing Mag

2011-11-11T09:01:00.000-08:00

I have become quite the student of business the last few years, while I have been on this great reading, writing, designing, and running a fly fishing magazine journey.

I am always watching out for wisdom on how I can make The Cedar Sweeper better and build a more successful business. I recently talked about Apple's core marketing principles.

Create an intimate connection with your customers feelings

Understand the customers needs

Deliver the best product possible

I have found that you can often find really good advice from unlikely sources. Here is Adam Carolla, the comedian's, take on why his podcast is one of the most successful in the world.

Be Interactive

Take a Stand

Be Your Brand/You Are The Brand

I think what he is saying here is that you have to interact with your readers through a lot of the different avenues that are out there. Video, blog, social media, podcast, and magazine. You have to take a stand one way or the other, neutrality like too much quality in the car business can ruin you. And you have to live and breath the brand, the product, the lifestyle.

Carolla's advice came from a business magazine. I also found some tips from the founding editor at Garden and Gun at a magazine about magazines. It's actually pretty cool that you can find a magazine about magazines. Here is his take on what makes his (Southern Culture) publications successful.

Make people proud of where they are from

Make food part of everything because it draws and binds people together

Never neglect a story that makes people feel good

Don't discount nostalgia

Don't be afraid to make afternoon cocktails part of the publication

Pick the right heroes; be careful who you put up on a pedestal and make sure they have strong ties to the subject matter

Make the reader the star

Hmmm. I wonder how all of these things might work at The Cedar Sweeper.

I leave you with a shot from salmon camp.

Observation By Three Generations By Joel Tomaszewski

The Cedar Sweeper Is The Soul Of The Sport

Mystery Man?

2011-11-10T09:18:00.000-08:00

Do you know who Paul Biegler is? If you do, leave a comment and let us know about how you came to know him. If you don't .... I highly encourage you to find out!

Live Free, Fish Hard

Salmon Camp In Photos #5

2011-11-10T08:40:00.000-08:00

Joel Tomaszewski Photo

Recognize the hat? That's right, a voyageur hat and you are looking at the maker. A beard and a pipe round out the look. The old man's been fishing all his life .... he taught us how to fish. He is new to the fly rod though and his hooking and landing ratio are coming along and some days are better than others. So, when things are tough you take it where you can get it and this old white tail made it to the net. She thumped and throbbed a few times on her way and then he put her back.

Live Free, Fish Hard

Fishing With Your Son

2011-11-09T18:21:00.000-08:00

This video makes me want to go fishing with my dad and take my own son fishing.

October trout in Montana - Zant from Dan Zant on Vimeo.

Live Free, Fish Hard

Dude Needs a Fishfighter Clip

2011-11-09T09:03:00.000-08:00

Here is a video I came across. I like this video because is shows that it really is all about the experience.

Also, the one dude in the video is in dire need of a FishFighter clip for his cap.

Sage FlyFishing Brand Video from Motofish Images on Vimeo.

Live Free, Fish Hard

Vote, New Issue, and TCS Fly Tying

2011-11-09T08:46:00.000-08:00

Only one day left to vote in the new poll in the right hand margin. Vote, and help us determine the direction of the mag. We will take the poll numbers into account with any new feedback on the new issue to help determine what future issues will look like. I like the direction we are going but want to hear back from you as well.

The new issue should be going out to subscribers in the next few days.

Speaking of new issues; our annual fly tying issue is fast approaching. The contributors seem to be set along with the deadline for copy. I can't wait to see what they come up with. We have space for more advertisers, sponsors, and underwriters for this issue. So, if you have a fly tying related business drop us a line; we would love to have you on board. We don't discriminate base on the fly tying issue either. If you have a fly fishing related product or service our readers would surely like to know about it.

Live Free, Fish Hard

Silver Creek Super Project

2011-11-08T08:35:00.000-08:00

We are not all about ripping lips here at The Cedar Sweeper. We are also about helping out the resource. I am talking about Habitat Man! That's the key.

I have a place in Northeast Michigan and during the upcoming deer season we are going to take an afternoon to hit the Ocqueoc in search of some steel. Silver creek is an Ocqueoc tributary and Huron Pines is helping her out. Take a moment to read about it here.


The Ocqueoc. Photo by Joel Tomaszewski

Live Free, Fish Hard

Salmon Camp in Photos #4

2011-11-08T08:08:00.000-08:00

This is a shot of my own creation. The Fishslayer (Mike Sams one of the best I know) in the heat of battle. That's, Uncle Ilea (one of our Romanian contingent) on the net. The yellow slicker and Uncle Ilea's stance pretty much says it all; when these fish are fresh and hot they are hard to land. They are also a little spooky and sometimes stealth and creativity are necessary to get them in the net.

The Fishslayer is something else. He is usually focused like a laser beam when it comes to fish and game and doesn't really take time for extracurriculars that are so popular with us (drinking and sitting around in camp). In short, he comes to fish, brings his A game every time, and usually produces the numbers to prove it.

Live Free, Fish Hard

Two for Two at TFM

2011-11-07T17:54:00.000-08:00

Shane Gray, rod builder extraordinaire, recently sent over a new ad for the blog and for the mag. You can check out the Graywolf Rods ad in the right hand margin of this blog. I highly recommend a visit to Shane's site and his blog. There is fish porn in fly fishing for sure .... but Shane posts rod porn. Check it out and drool or if you are so inclined, check it out and buy one of Shane's great rods.

I digress though. Shane makes an appearance as a finalist in the October TFM spotting contest. Check it out here and be sure to cast your vote for Shane. I already did my part.

Shane is a great friend of The Cedar Sweeper and his appearance follows Jason Tucker's, another great friend of this rag. That's some big TCS love for two months in a row over at The Fiberglass Manifesto. Let's do our part to make Shane the pick for October.

Live Free, Fish Hard

Faron Young!

2011-11-06T17:46:00.000-08:00

I mentioned that I was a number one Charlie Pride fan the other day, and that is more than true. I have other likes though, and Faron is one of them.

Enjoy!

Live Free, Fish Hard

The Cedar Sweeper Commercial

2011-11-05T09:26:00.000-07:00

A short commercial I made. Tell your friends, tell your family, tell them all to subscribe.

Live Free, Fish Hard

Salmon Camp In Photos #3

2011-11-04T09:00:00.000-07:00

This is a Joel Tomaszewski shot from our float. As I mentioned in a previous post, we have hauled the canoe along with us before. We were so caught up in the good fishing, eating, drinking, and general debauchery near camp that we never used it. This year I added the kayak to the mix (you can read a review of the kayak in the current issue of The Cedar Sweeper) and just had to bring it along. Now, with two boats in tow, I guess we figured we just had to use them. We put in at lower branch near camp floated down to Walhalla. To be short and to the point .... what a fantastic decision! We had an enjoyable float, covered some new water, had a great time, met some great people along the way, and even jumped a couple of fish that proceeded to kick our asses. All in all a very good and highly recommendable experience. I can't wait to do it again.

Walking in to a well known area can be good but the changing scenery will suit you well.

Live Free, Fish Hard

Salmon Camp In Photos #2

2011-11-03T09:06:00.000-07:00

I wish that I were ten years old again .... don't you. This was my nephew's second salmon camp, first with The Cedar Sweeper crew present. When he wasn't exploring the river and probing salmon with us he was generally wondering around the woods near camp keeping himself occupied with the finest playground that god has to offer. The northern forest. He collected firewood, dug holes, chopped and cut things, helped set up camp, helped set up the crapper, helped cook, was our main cooler man, and general camp helper. I wish that I had his energy and I can't wait to fish with my own son and introduce him to camp.

Take a kid fishing or hunting. You won't regret it.

Live Free, Fish Hard

Baiting Coming Back?

2011-11-02T09:28:00.000-07:00

I love to fish but I also like to partake in deer camp every year. That being said, I am more than a little interested in deer hunting. So, this piece from over at Michigan Outdoor News has left me shaking my head; especially after reading Russ Mason's quote on the subject. Here is why I am stupified.

Excerpted From Michigan Outdoor News:

-Russ Mason, chief of the DNR's Wildlife Division, told Michigan Outdoor News that baiting could potentially be allowed, but not feeding. He said feeding constitutes regular placement of food in the same place as opposed to the scattering of bait in a variety of places.
Mason said feeding, such as for recreational viewing, still poses more of a hazard of nose-to-nose contact between deer, which is thought to increase the likelihood of spreading the disease. He said he doesn't think baiting necessarily affects the deer population.
"Whether bait is on the landscape has nothing to do with the number of deer harvested," Mason said.
He maintains hunters harvest a set number of deer, but allowing baiting helps hunters achieve success within the time restrictions of individual hunters. He estimated 90 percent of hunters have only four days in which to hunt.
What has made a difference in the deer population in the TB Zone, Mason said, is last year's antler restrictions on combination tags, as well as the decision to allow hunters to use buck tags to harvest antlerless deer.
"Last year's overall harvest declined except in the northeast," he said.-

So. Mason seems to indicate that baiting was never really a concern when it comes to TB. He says that feeding is the real culprit. If that's the case then why wasn't there a distinction between the two established from the beginning and the situation managed that way?

Mason indicates that hunters kill a set number of deer regardless of baiting but goes on to state that baiting will help with hunter success within the allotted time that they have to hunt. He estimates that hunters have on average four days to hunt. This is a little contradictory. If hunters harvest a set number of deer every year then why is there a need to help them with their success rate within the average allotted hunting time? We all know that hunters don't harvest a set number of deer or the harvest wouldn't have changed last year.

Mason's most logical statement comes at the end where he states that the updated regulations in the TB area helped the northeast to the only area with increased harvest last year. Those regulations included letting hunters tag an antlerless deer with their firearm and combo license.

If baiting isn't a problem and helps with hunter success, wouldn't it make sense then to allow baiting (not feeding) and couple that with the updated regs from the TB zone throughout the state. I still say earn a buck is a great strategy for Michigan.

Mason comes off as confusing at best in this piece and it makes me wonder how much time and money the state spent chasing baiting when feeding was really the issue? It is also no surprise that the NRC has approached the subject of easing the regulations given recent complaints of inequity regarding bait sales and hunter participation from state law makers that represent the TB area.

Live Free, Fish Hard

Tucker Gets It Done and New Issue

2011-11-02T08:47:00.000-07:00

Well, our own Jason Tucker has gotten it done over at the TFM spotting contest making himself the October finalist. You can read about it here. I voted, did you? You can also find Jason's work on the pages of The Cedar Sweeper; in the newest issue he has a piece on the fly fishing opportunities that Michigan offers when the snow flies.

Speaking of the new issue, here is what we did:

The cover design is an updated one worked up by Jeol Tomaszewski. We hope you like it.

We increased the font size even further in most cases and softened it up a little to make it easier on the eyes.

The news got cut out of this issue but we will cover some of the news items here at the blog with commentary.

We added some gratuitous photos that we hope you will enjoy in an effort to help evoke some of that emotion I have been talking about lately.

We threw in a few more graphics and some color to liven things up a little.

We also increased the page count by four pages.

We are not done. I couldn't do everything I wanted with this issue but hope to build on the progress. I had a little trouble with fonts and such that I hope to work on for the upcoming issues. Please let us know what you think by dropping us a line at chuck@thecedarsweeper.com or by leaving your comments here at the blog.

We didn't skimp on the information side of things either. We have a great piece on coaster brook trout by Wayne Snyder, a profile of The Clam River by Andy Duffy, a kayak review by our staff, and a great piece on winter time opportunities by Jason Tucker.

Live Free, Fish Hard

New Cover Preview

2011-11-01T18:45:00.000-07:00

I am calling this the L.A. Confidential cover because the font reminds me of that era. Its a Joel Tomaszewski desing.

Live Free, Fish Hard

Salmon Camp: In Photos

2011-11-01T08:29:00.000-07:00

I usually write up a piece for the mag but lets be honest, you can only write so many salmon camp pieces. There are enough angles, last year I wrote on the secret weapons Therssen tied up for the trip. I am giving it a rest this year as far as the mag goes. I also didn't want to write up a monster post for the blog that covers the same old bases. So, this year lets take some of the photos from the camp/trip and just discuss them a little.

The above photo covers three things. First, this is our camp. It is a good camp that we have been keeping for going on 15 years now. This year we had more than a few guys in camp and that required two campers and a cook/storage tent. It seems like we constantly had a good campfire going and there was always something cooking on the spit.

The canoe and kayak are staged in this photo for anticipation of a run down to Walhalla. We had the canoe on some previous trips but never got her out and this year I added the kayak to my arsenal and wanted to give it a try. It turned out to be a fantastic decision and I think we will be floating at least one day from here on out at salmon camp.

Joel Tomaszewski is in the foreground of the photo (chasing after that crazy bird dog of his). He is wearing a voyager's hat. I normally think of that hat as a Frenchman's trapper hat, but the proper name is a voyager's hat. My old man made us all one and we wore them on the cooler days and at night throughout camp. I have mine at the ready for deer season and winter steelheading.

Viva La Salmon Camp!

Live Free, Fish Hard

Gleason's Upgrade and Nomads

2011-10-31T09:06:00.000-07:00

I don't think that the news is going to make it into the new issue. So, I thought that I would try something new and add some posts here at the blog that deal directly with the news. We might provide our take on the story as well. In this case we most certainly provide some commentary.

Here is a link to a great story by Howard Meyerson out of Grand Rapids (by the way GR has a very prolific outdoor page in its paper). The story covers possible upgrades to Gleason's Landing on the Pere Marquette. If you fish the PM you are probably familiar. If you float the PM you are probably intimate. At any rate they want to upgrade the landing and the parking situation. However, the quote in the story from the USFWS over in Baldwin seems to indicate that there are no funds and that the proposed updates will depend on how much of a partnership the USFWS can build with local business. Is it me or is it strange to announce an upgrade before the funds are secure?

Speaking of Grand Rapids. If you have not been over to the blog at Nomad Anglers in awhile it would be best to visit. I especially enjoy the posts on 6th street as I have fished there more than once and can confirm that they get some fish over there. Also, I think the posts on the Orvis Product of the month hit the nail right on the head. Enjoy!

Don't panic... the new issue should go to the printer today and be in the hands of subscribers shortly.

Live Free, Fish Hard

Streamers: A TCS Film

2011-10-29T17:48:00.000-07:00

Chris Therssen, resident TCS Fly Tier, and I made it out on Thursday evening for some local streamer action. There were no fish involved but we were on the river, with fly rods, beer, good company, and a camera. I figured why not make a short film.

Here are some facts about the film:

Therssen's jacket is weighed down because its full of beer

The bird in the video is a red tailed hawk that kept circling and screaming for virtually the whole time we were on the river

There were no fish around to speak of

The tree we had our fly rods in on the gravel bar had extraordinarily big leaves

It rained and there was a hell of a rainbow that looked like it ended right at our vehicles

There was audio but it was a private conversation so you are out of luck

Enjoy!

Live Free, Fish Hard

Your Tribs and Emotion

2011-10-27T09:43:00.000-07:00

OK, the poll on the tribs has expired and here is how things shake out. I think it probably reflects the quality of the fishing. Lake Michigan tribs are tops; this makes sense as the west side rivers are pretty much teaming with fish, resident and migratory. Lake Huron tribs are next; and this makes sense as there are some high quality streams with some resident fish on the east side but the migratory runs have deminished in recent years. Lake Superior and St. Clair tribs come in tied for last; the UP is pretty far away for most of us and Lake St. Clair trib opportunities are pretty narrow. A little suprised there were no takers on the Erie tribs.

I read an interesting article on Steve Jobs and Apple that I think I can apply to The Cedar Sweeper. I will find out where you stand with the very next and newest poll (standby). The article pertained to the guy who developed their marketing manifesto, another partner that Jobs and Waz took on as a third partner in Apple. Here is how he saw things and my thoughts on where The Cedar Sweeper stands:

Create an intimate connection with your customers feelings

We try to do that with the magazine, this blog, and by leveraging things like Facebook. I think we can do a hell of a lot better with the magazine. I have been focused on providing useful information but the format that I do that in has lacked soul. We are working on that, we need to provide good information while evoking the emotions that everybody even remotely interested in fly fishing has inside.

Understand the customers needs

This is where the next poll comes in. I posed an earlier poll that talked about the aspects of a magazine that people are most interested in; the informational articles, the essays, and the ads. However, we never took a look at the really big picture about whey a person picks up a fly fishing magazine and gets so fired up that they read it cover to cover in just a few days. Is it the information that does this or the way the information is delivered? Should it be a combination of good, useful information and tapping into those very deep and fiery emotions that drive us to visit wild places and pick up fly rods?

Deliver the best product possible

This is what has prompted us to expand the stable of writers and focus on useful, practical information for the Michigan fly fisherman. However, I think we had been lacking on the design side though and Joel Tomaszewski said it best when we discussed the mag during salmon camp, "The information is good but its like reading a book of high school essays". Point taken, Joel's and Apple's, therefore we are going to try and bring out those emotions that make are heart skip a beat when we see a river, smell water, or pick up a fly rod.

So, there you have it. Its seems we were tracking the right way but needed just a little push to get there. The new issue will be out soon with our first stab at a re-design of the layout. It might drive another attempt or the contracting of a pro designer. I don't know.

Thanks for voting in the last poll, for taking the time to read my take on something that moved me regarding emotion, and please take a moment to help us out by voting in the newest poll in the right hand margin of this blog.

Live Free, Fish Hard