If you are a fly fisherman in Michigan you might or might not know who we are. Some people just aren't readers and that is something very important that I have learned and you can look for us to concentrate on people that we know read moving forward. For the others, sometimes it just takes time and hanging around before somebody says, "shit, look what these dudes are doing". So, we stick around and keep putting out a magazine. But we make adjustments. Some work and some don't but I think, If I can put a few things in place, that I can get it to work.
Here is a good piece from over at INC magazine on just sticking around and waiting things out. Surviving ... we are pretty good at doing that. You can check it out here.
Live Free, Fish Hard